2.1 Multi-chain Token Issuance

LaunchPlaza has integrated LayerZero to build a foundational system that supports multi-chain token issuance. This allows projects and users from different ecosystems to use LaunchPlaza for their token launches. As a comprehensive and professional Launch tool, we currently offer auction methods such as English auctions, Dutch auctions, fixed-price auctions, batch auctions, and LBP, as well as Fair Launch. Users only need to adjust parameters to use templates in a plug-and-play fashion based on their needs.

• English Auction

An English auction, also known as a gradual price increase auction, is the most common form of auction. In this auction format, the starting price of the token is set at a lower value, and investors can gradually increase the bid until the auction ends, with the highest bidder winning the token. The advantage of an English auction is that it allows the true value of the token to be discovered based on market demand and encourages investors to bid through a competitive mechanism. This auction format is well-suited for projects that want to find a price equilibrium through market competition.

• Dutch Auction

In contrast to an English auction, a Dutch auction starts with a higher initial price, which then decreases gradually until an investor is willing to purchase at the current price. The advantage of a Dutch auction is that investors do not need to wait for other bidders but can directly participate in the purchase as the price decreases. Dutch auctions are ideal for projects that wish to complete their token issuance quickly, as they can determine the price and complete the sale in a short time. Additionally, as the price is gradually lowered, investors can decide whether to participate based on their expected price, reducing psychological pressure.

• Fixed-Priced Auction

A fixed-priced auction is a relatively simple auction format where the token price is fixed at the start of the auction, and all investors purchase the token at this price. All participants have an equal opportunity to buy the token at the fixed price. The advantage of this method is its simplicity, as investors do not need to worry about price fluctuations or participate in competition. This format is suitable for projects that want to avoid excessive price fluctuations and provide all investors with a fair opportunity. Fixed-price auctions are also ideal for projects with stable market demand, as they can effectively prevent investor anxiety caused by price volatility.

• Batch Auction

A batch auction divides a certain number of tokens into multiple batches for auction. Each batch's auction may either be at a fixed price or through gradual price increases. Batch auctions can improve market liquidity and allow multiple investors to participate at the same time. This method balances the demand between large transactions and small investors, avoiding the monopoly of tokens by large investors. Batch auctions are suitable for projects that want to diversify token issuance risks and attract more retail investors. By using this method, projects can ensure more investors participate while controlling the token supply.

• LBP（Liquidity Bootstrapping Pool）

An LBP (Liquidity Bootstrapping Pool) is a unique token issuance method that uses an Automated Market Maker (AMM) mechanism to provide liquidity for tokens. Unlike traditional auctions, the LBP starts with a higher price, which gradually decreases as participants make purchases, until the market price reaches an equilibrium. LBPs are ideal for projects that want to build token liquidity and ensure market price stability. This method allows projects to provide liquidity for their tokens, preventing price manipulation or artificial inflation, and ensuring fairness in token issuance.

• Fair Launch

A Fair Launch is a decentralized issuance method that ensures all investors participate in the token issuance under the same conditions. Typically, fair launches do not use traditional auction mechanisms, but instead release tokens periodically or distribute them on-demand to ensure that each participant has an opportunity to purchase tokens, without being affected by pre-sale activities. This is suitable for projects that aim to establish a transparent and fair market, ensuring every investor can participate on equal terms, without any privileged access or insider information. Fair Launch is a decentralized and inclusive approach that helps expand a project's community base.

LaunchPlaza also offers a unique feature called Crypto Shopify, aimed at providing personalized token sale page creation and customization services for KOLs, project teams, and specific users. With this feature, users can easily create and customize token sale pages according to their needs and set related parameters, offering a personalized token issuance experience for different investors and communities. The purpose of this feature is to simplify the token issuance process and enhance the flexibility and interactivity of token sales.